News and insights from the business world, especially Web 2.0 business

Monday, August 11, 2008

Research casts doubt on viral marketing, Long Tail - Information World Review

Research casts doubt on viral marketing, Long Tail - Information World Review

Viral marketing - a myth? Research shows viral marketing to be overrated. Well, the media (all types of it) always does this. That does not mean Web 2.0 is dead, just that we have to... research it more.